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A Loyalty Program You're Going to Love.

Dyehard Fan Supply, the official operator of the Rutgers Scarlet Knights store is proud to announce our new Loyalty Platform for Scarlet Knights fans. We feel that the combination of our product offering, prices, and loyalty program provides merchandise buyers with an unparalleled purchasing experience.

Points Program

Customers will accumulate points for every purchase and for every dollar you spend you will get a point. Each point can be redeemed for $.05 (minimum $2.50) on future purchases or saved for exclusive fan experiences.  Please see here for complete details on earning and redeeming points.

Birthday Club

Just provide the month of your birthday (and two other special people if you'd like) and we'll send you a special offer just before that month. You'll also get occasional offers just for being in the Birthday Club! Provide up to 3 birthdays per account.

Frequently Asked Questions

How do I join the Rutgers Scarlet Knights loyalty program?

It’s simple! Create an account when you check out and we’ll enroll you automatically. You will immediately begin earning points which can be redeemed for valuable fan experiences or a merchandise credit equal to 5% of your spending on all eligible purchases. If you have made a purchase and have an account, sign in to view your loyalty reward points (please note there is a 14 day period after a purchase is completed to receive your loyalty reward points). Please note that email subscribers are not automatically enrolled in our Loyalty Program.

What are loyalty points?

Scarlet Knights loyalty points are awarded (1 point for each $ spent) and can be redeemed for exciting fan experiences or used as a merchandise credit which can be applied as a discount on your next eligible purchase. Each Scarlet Knights loyalty point is equal to 5¢ credit toward eligible purchases and members can earn additional special promotions. Loyalty points spending may be used on any product, however, gift certificates or merchandise credits are not eligible purchases.

Is there a minimum number of points I need to redeem?

Yes, a minimum of 50 Scarlet Knights loyalty points ($2.50) must be redeemed if used toward merchandise purchases.

How are Scarlet Knights loyalty points Earned?

Scarlet Knights loyalty points are earned on the purchase amount after all applicable discounts are applied and before tax and shipping is applied. Points can be saved or can be credited to your purchase upon checkout.

Where can I use Scarlet Knights loyalty points?

Scarlet Knights loyalty points can be earned on any purchase made through our online store or official onsite locations. For purchases made onsite, please email a copy of your receipt to and we will credit the points to your account. Points may only be redeemed online.

How do I use Scarlet Knights loyalty points?

Log in to your account anytime and when you are ready to check out, your Scarlet Knights loyalty points will be deducted from your subtotal during checkout. Scarlet Knights loyalty points cannot be used for shipping expenses or sales taxes. Remember, you can only use Scarlet Knights loyalty points when you're logged in!

Help! My Scarlet Knights loyalty points aren’t showing up in my account?

Scarlet Knights loyalty points take up to 14 days after your purchase to be credited to your account.

Do Scarlet Knights loyalty points Expire?

Scarlet Knights loyalty points expire 2 years after each eligible purchase.

What happens if I returned merchandise for which I received Scarlet Knights loyalty points?

If you return merchandise for which you earned Scarlet Knights loyalty points, those Scarlet Knights loyalty points will be deducted from your balance.

Terms & Conditions

  • Scarlet Knights loyalty points members will receive emails regarding their balances, program change notifications, special promotions, and new product information.
  • There is no purchase necessary to become a member, and there is no membership fee.
  • All merchandise (including sale and promotional items) is eligible for earning and redeeming Scarlet Knights loyalty points unless otherwise specified.
  • Scarlet Knights loyalty points have no cash value and are not transferable to anyone else. They may only be used by you with your account.
  • Scarlet Knights loyalty points and the benefits associated with it are subject to change at any time at our sole discretion.
  • See our Terms of Use for additional terms and conditions that may apply.

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